Reference links
Nearly always, the businesses that win here are not the loudest, only the most consistent.
Nettle & Co.
Get the facts to agree, and search engines will do the rest without being asked. Crucially, this is maintenance work, and maintenance work only fails when it stops.
The pattern repeats: the businesses that audit at least annually are the ones that stop worrying about it. Begin by pulling every existing record into one sheet before changing anything.
On balance, the data from most clean-up projects shows the gap between a tidy profile and a neglected one widens in a competitive suburb. For landscaping firms, discovery still begins in a map or a directory more frequently than on a homepage. Keep the record clean, revisit it after any move or rebrand, and most local problems solve themselves. Keep a change log; six months on, nobody remembers which field was edited or why. Verify what a competitor across several trading areas has claimed before deciding where to submit.